CEO, Republic Crowdfunding Platform tells about equity crowdfunding - how does it work, who should consider it, what does the process look like and how much it costs - by Chuck Pettid.

This is Fundraising Radio and today as a guest speaker we have Chuck Pettid the CEO at Republic - one of the largest equity crowdfunding platforms and in this episode we will mostly talk about equity crowdfunding.

How is it different from crowdfunding platforms like Kickstarter and IndiegoGo, who should consider equity crowdfunding and how is equity crowdfunding better than regular fundraising from angel investors and VCs.

So Chuck, let’s kick off by you giving us some background on yourself and on Republic. Sure, and thanks for having me on. I've been in New York now for about twenty one years.

I went to grad school and kind of into business for myself started to do some angel investing around that time, two and five, two thousand five. And then the business that I've been for myself was real estate related.

So I kinda had stepped away from mainstream investing. Was doing the some angel investment not much, but some and that was kinda, always pulling it. My, my collar, I wanted to get back into more investing.

I like venture capital. I like, started investing, et cetera and I like startups. So.

Fast forward and I'm like twenty fifteen or so now and I started up a a micro VC fund the friends and family similar to what, you know, startup founders do. Today. You made some dollars. Maybe you could.

It really just, you know, I went from investing my own money to investing other people's money that kinda just differentiates you, it gets you into different programs your John gerrick mentor, or your guest speaker so on, and so forth.

And I ran into some people on angel list specifically, Ken Wynn, who was general counsel AngelList at the time and he, in a couple other people are formulating plans to launch Republic.

So that was in early, two thousand and sixteen.

I ended up being a small investor in the company and what I've done previously for investments was write a check and actually fill that void with the company for a period of a few months to several months.

Sometimes even longer and.
Did the same thing with Republic you know, it was just five of us.

In May the summer with two thousand and sixteen,

and I came to help build out the deal team and at that time we had,

you know,

four live campaigns,

twenty five thousand registered users,

seventy five thousand dollars average raise and fast forward.

Today. We have fifty live campaign over seven hundred thousand, registered users. We have average raise close campaign over the last twelve months of around five hundred thousand per deal.

We've also grown to north of sixty five people on the team and we've also added a lot of different.

You know, platforms within our platform. So we came out of the gates on. Like I said, in May of two thousand and sixteen officially launched a couple of months later when our first deals are live. But may sixteen is also when.

Regulation crowdfunding, which is part of the two thousand and twelve job Zack that low and affected that month. And that's the license that we have got. At that time.

It allows us to raise companies that we work with, to raise capital, you know, and basically anyone anywhere regardless of their wealth. So you don't have to I only get amino investments from accredited investors. People can do it could be non accredited.

I can do twenty boxes. I can do two thousand bucks. It can do twenty thousand. I can do all kinds of different numbers but it, it allows people who normally would be able to invest in private companies.

You know, the ninety plus percent in the country who can't integrated in that around the world, because of wealth requirements. The security's regulators have put on individuals, investing private companies.

We're gone with this. So, we ended up, you know, using that license to launch our business and then real quick. I'll say since then we've, we've also, you know, we developed other expertise is another models.

We have a, you know, a consulting and practice in the blockchain space. It's really successful. We do have an accredited investor platform really? For.

You know, say Series D, as in David and later companies, we were getting a lot of inflow and a lot of inbound from household name companies that wanted to utilize the crowd.

They liked Republic or people story. The new founders have used it, but they were operating two hundred, three hundred million dollars and it just wasn't feasible there board one and allow it wasn't, you know, time. Well, spent that's a company's lifecycle.

So, but they did want to work with us. And we also had family offices and some venture capital funds and institutional funds who couldn't get access to the things that we were getting. So, we just marry the two there. And that's been really successful too.

Last couple things will say is, you know, we've added another domain experts to our, our suite to so we recently acquired a video game investing platforming big today.

Actually, we're speaking sometime in the next hour or so will announce an acquisition of a real estate investment platform. We have on on the horizon, healthcare platform.

We'll probably build up a main street platform. What we're really doing is creating a place for investors to come and have an opportunity to invest in things that they want to exposure to that. They're familiar with.

That allows them to diversify their portfolio and not just their private portfolio, but their entire private and public investment portfolio.

And they're coming with domain experts, we're not domain experts in video game financing, come up the term a lot over the last six or nine months.

But having that team that treated notoriously five years ago see, for big value, add for our clients.

Same thing with the real estate one that's kinda be announced today and we'll continue going at that strategy until we have many more verticals and domain experts of people to invest in and not just equity to.

I'd say it could be fixed income revenue share.

It could be crypto, it could be, you know, anything you want at the founder needs it's viable for there capital raise need, and then the investors have a chance to diversifying a lot of different ways.

Right right. And that's that's really impressive. And by the way, congrats on the acquisition. That's really great. And first things first I want to discuss who should consider even equally crowdfunding platform. So there are multiple sources of funding.

And most of my listeners are actually early stage star founders. So they're in their precedes. Which seeds teaches and what's your advice of those?

People should be even consider equate crowdfunding platforms or should they just move on to center annual investing?

Yeah, so, I mean what I've always felt and what I pounding the pavement for four plus years is as well as other people on our on our team this and it's really becoming a tool on everyone's toolkit.

It needs to be considered whether you're preceed or if you're, you know, later stage, Serie de, we've had companies are in the, in the series B and C realm. And I think that will just continue to spread to the later stage companies because.

There's a, you know, as many reasons for it, you can do it because you want it for capital. You can do it because you want it for marketing to do it because you want it for, you know, a chance to further evangelize your customer base. That would probably be for the more of the later stage companies.

So it needs to be something considered by all founders. No matter what lifecycle they're in. I think this new crop of startups they've come up over the last couple of years.

That's certainly the ones in the future it's going to be it's going to be a, you know, a reliable tool and their tool kit. If you remember.

Say, ten years ago, accelerators, incubators, the startup programs, they didn't really exist and they weren't like a thing today is one of the top things that that, you know, started early stage startup. Think about it like, you know, can I go to an accelerator?

And should I go to a program that will be the That'll be the same story with, you know, crowdfunding crowd, and, you know, investing in the near future. So I would say it's really no time not to think about it.

And it's definitely a great part of your life cycle to Republic itself. I think you probably want to know too,
like,
you know,

what's a great fit for republic crowdfunding on the portal that on the, you know,

I oversee the we,

we definitely know we work with early stage Pre revenue startups on that when we work with seed stage or,

even a series,

a,

they sometimes have revenue that sometimes don't have revenue.

It's really about it. It's viability of the investment viability. So, like, yes, we do have a due diligence team. We have a a, a diligence lens that isn't too similar to venture capital.

We have a luxury of basically more time for our diligence where we can move.

You know, we'll focus on the fundamentals, focus on character.

We'll make sure that, you know, this is actual, a partner that we want to be partnered with and then go through the basic diligence practices, like anyone else, you know, should or does for their investments.

And then when they're onboarding. Yeah, that's why it's regulatory submission and it's financial reviews and it's creating a deal page where information is presented to the public that we have to double check and prove is accuracy.

So that's really diligence too.
So that's the extra time that I'm talking about,
but really what a lot of it boils down to is investment viability and have you meant, you know,
the basic fundamentals,
like,
is runway present a basic fundamental wouldn't be,
you have to have revenue,

you have to have five or ten thousand,
or something like that that grows by ten percent.

We've ever put lines in the sand like that. Now we're seeing company to just naturally there is more and more people come to crowdfunding as a reliable source.

The competition between, you know, who's gonna get listened has increased it's really increased over the last four months since the code started, right? Yeah.

And you mentioned that, you know, you are the one, the republic itself is deciding if they want to be a partner of that applicant, who wants.

Platform what do you mean by being a partner isn't it? You just as my and that you'll leave the company to act as a VC from afterwards. So, do you actually provide some connections to give them some expertize how does this work?

So, when I mean, what I mean by partner is.

There is a, there's a process at the complicated process that we've made easier that we product ties that we have team members who walk the founders through those processes. You know, they do it with them.

So, we want someone that we, you know, enjoy working with. It's along. It's a long process. It's yeah, we can get done with the, the first stage of diligence in ten days. And then the onboarding can take thirty to forty five days and there's a lot of coordination to it.

There's a lot of people that you'll have to talk to you that has a lot of people that we have to be in touch with and, you know, we have to get to understand your business to the fullest.

Because if you're not always putting your best foot forward, which would eventually be either in the regulatory filing or the deal page, then you're gonna have a difficult campaign. The crowd is wise. There's a lot of them.

They are eventually going to pick up on the mistakes. Whether that's not disclosing something and that properly detailing something are being like, you know, a little over the top on what has actually happened. So we're figuring those things out before it even gets to the crowd.

We're making sure that, you know, like I said, your best foot, it's being put forward and to get that stuff done. We need to have someone that we're and we like to work with that. They work with us. It needs to be some good report.

That's not, it's not a situation where we just handed the keys to the castle and say, like, let's see, at the end of the day, where right there with you, and that's part of the differentiators.

One of the differentiators with their public, is that we actually we work with you and in that case, we wanna work with people that were, you know, get along with on introductions and stuff. So it's a long term relationship to another reason.

Why I wanna have like a good partner.

But for introductions yeah, we do have a program. We'd have a venture, a venture partner program, and there are fifty six venture capitalist.

They are,
you know,
portfolio managers,
senior analyst,
directors,
managing directors,
you know,
across the whole Gannett at fifty six different venture capital funds,
and a lot of times they like to see they like to hear from us after the company's campaign is over how did. X. Y.
Z perform,
not just topically not just how many people invest or how much how many dollars were invested,
but were these people capable of executing do they do they stick to their goals where they,
how strong did their operations?

Look stuff like that? Go? They're really because we get a great look at that during a campaign. So those fifty six venture capitalists want to hear about it and they, they actively talk to and have started.

Do we just started that about two months ago and they've actively started to invest already. So,
yeah,
there's a lot of power to our network,

you know,

obviously the crowd,

the venture capital network,

we have a ton of partners to are looking to invest to work with give access to kinda you name it with our portfolio our alumni.

Right.

So, one of the concerns that yet from my listeners, in terms of going on a crowd flying platform, not necessarily equally cross platform, is that, you know, there has to be some budget to promote your own from funny.

So, if you're going on Kickstarter, basically, we'll get some views on kickstart. But first, you have to pay by yourself to get some, some traction on your on your campaign.

Does it sync on public or is it that you get a republic? And basically the rest of the work is done by Republic itself.

I mean, I wish it was like, turning on a light switch and the money came falling from the sky, but you got a couple of different things in that.

So, our company company that we work with, spend on average about five thousand dollars to get to a live campaign, that's regulatory, related, legal, related, accounting related.

These are things you just have to have in place in order to have a compliant campaign.

After that you're not required to spend money on marketing. The only line in the Sam that we have is that each company needs to raise, you know, they're their minimum goal.

So, if they can set the federal minimum goal at twenty five thousand, then they have to raise twenty five. That's most of between twenty five fifty.

You set that minimum goal you hit that minimum goal by talking to your network, talking to your friends and family your business colleagues anyone that would invest people that you've been talking to for years about angel investing can never pulled the trigger.

It can create that initial momentum then you go into our full marketing campaign where you'll get it, you know, it's three launch emails.

There's an initial launch a progress launch and a, about to close certainly launching out and about the cloud. So, those go to our seven hundred thousand registered users. There's pod class. There's there's digital demos.

There's television that we have throughout the TV showed throughout the year that they can also participated,

there's written copy,

written a content that's created by different journalists and then also internal and then,

lastly,

we also have a robust performance marketing team that team we spend our own money and somewhere and it depends on the quarter in the budget but we'll,

you know,
we'll do anywhere from,
say,
two thousand to five thousand dollars per campaign at any given time.

Because we have to, you know, we can't pick and choose. We wanna do five thousand, because it's one hundred thousand for that when we have to do the same. But then we can change that budget for the next period. If we, if you like, what we did and we don't charge a fee for that.

But if you'd like, what we did, then when we provide all the, the data and results, then you can ship in a budget. If you'd like, if you don't, you don't have to.

At the end of the day, you're gonna get exposed to our network. Not just like, I'm not talking about social media performance marketing. It's a separate bucket, but you'll get introduced to our networks somewhere around twelve times during a campaign. In various ways.

The three launch emails through our newsletter through the digital demos, the podcast, whatever will eventually, you know, the spread is really anywhere from forty to eighty percent of the total dollars raised.

Come from the republic network.
The, and that's the same on deals that, you know, raise a hundred thousand two ones that raise a million.

There are very, very few that, you know, the, you know, the bulk that the vast majority of the dollar is is because of the founder.

Sometimes there are situations like that, though, because the cloud just doesn't catch on to they don't like the opportunity it may not be because it's because it's a diligence thing that don't like the opportunity.

So they don't mess but date or somewhere around. I think ninety six, ninety seven percent the campaigns have been successful.

They've met their minimum minimum raise and average raise, simply inception, even, you know, going back, four years ago, counting the four campaigns, and only raised, like seventy, five thousand dollars. Each.

It's, you know, over three, hundred thousand, you know, to date. Like I said, we're at five hundred thousand for the last twelve months, and those numbers apply to all those. So it could be a significant chunk of capital.

And I can actually change the trajectory of companies. The last thing I'll say about that, you know. We've been focusing on capital a lot,
you know,
straight money,

but maybe even bigger than that is the,

it's similar to have you ever heard of the shark tank effect if you're on the TV show Shark tank even if you don't get an investment TV viewers tend to.

Make the website crash, they buy their products, they go online and find it whenever they're trying to sell same thing, goes for companies. Well, it doesn't matter B to C or B to B or you're, like, really detect or biotech or whatever.

People are.

Curious, they're interested, they want to participate they wanna be a client that happens to all of our campaign. Awesome.

You know, some hired more than others, but we've had companies who have come out of the, you know, during the campaign, get millions of dollars of sales. I pick up thousands upon thousands of new clients.

New partnerships happen all the time. There's someone in the crowd doesn't matter what your industry is, or what you're what your approaches.

There's going to be people in that crowd and that many people who are not only familiar with but also in that industry who need that, who are the proper?

Like, they, they are the manager or the gatekeeper to let, you know, happened that there, you know, at their company, or in their family household. So you see a ton of a short take effect. Basically, in, on each of our campaigns.

That's great. That's great. That's a really nice benefit of most crowd. Fine platform. So great that you mentioned it and let's just a little more about who should apply to this. So, I'm, I'm just curious.

What are the most Fundable, basic ideas? What type of projects or the most popular on Republic.

Large industry related companies, real estate related healthcare, related things that people having their everyday life.

It doesn't have to be that specific product, but if it's sensitive, one of those, like, larger, every day type of industry that everyone interacts with, that is the, the beginning of their, you know, curiosity.

I guess that's something That'll spark some interest. Oh, it's healthcare that I'm I'm I know about healthcare. I, I go to the doctor, I have children, they go to the doctor apparently the doctors, something along those lines.

I've been to the hospital and then you start to go down that path and really what it's doing is, it's causing people to get to the deal page.

It's causing people to going lead calling people who, you know, watch the intro video to ask questions of the founder on the discussion board to do their own diligence off portal. That's that's, you know, those are the sparks that get people going.

There can be other and a lot of literally thousands of reasons why people would invest and want to attract them to it. So, because we, we looked for milestones like that.

The more the better,

the more flag you have on the ground that can be things like,

you know,

past experience and past,

you know,

your experience Connor who's had a bid through an exit you have your first contracted partnership,

you have your first revenues,

you have.

You graduated from us an accelerator you have already received funding from one BC or a group of angels, or you bootstrap. That's a really positive signal to. So, a lot of people.

So there's a thousands of things that will.

Do you look at as positive in people's mind so the more you have the better, or is it one set of those, or a minimum of those slides in the ground that we require we're really going back to, like, the diligence fundamental things.

Like, do you have runway? Do you have you know what, the actual go to market plan on somebody's earlier stage company? What is that gonna cost you? Yeah, you're gonna raise two hundred and fifty thousand five hundred thousand, right?

You need, and you're trying to do biomedical device, it's going to cost fifty million dollars to get to market and we don't even have a doctor and the team.

That's not gonna want if you're tech centric, but you don't have a technical team and we've outsourced it to, you know, people you hardly, even though that's not gonna work either. It's outsourcing.

Technical is not like, always a negative. There's definitely business is the model that we have to have some sort of tech component to it. It's actually a value. It's, it's a positive at they're outsourcing it because.

Is needed, it's necessary they don't need to be on the team and others maybe thinking, you know, and let them decide what those investors say like that being outsource of the bad thing. But in our eyes.

It's totally possible,

and actually a positive that you're doing it and a fashion that we'll get you to point,

you know,

from a,

to B,

which is what your real goal is if you go on and on,

because there's literally thousands of different things that happen in different layers to it,

but I think,

you know,

a lot of just really goes back to.

Baseline fundamental gotta be there. And again, that doesn't mean you have to have revenue. It can help, though, make it more successful. And then character, what is the, the makeup of the team?

Are they going to be, you know, the individuals that.

That we can partner with that, we want to work with that. We wanna have a long term relationship with that gets. Even though it's kinda like a republic centric. That eventually gets reflected in the campaign during the campaign and people the crowd picks up on that too.

And they end up being people that they can get along with and they trust, even though you may not know that interacting with them nearly as much as we are.

Got it got it, and I want to get back to something that you mentioned earlier, which is the fact that, you know, in the past four months you saw increasing the number of applications submitted to republic for, for funding.

So, I assume that's really to covered. And it's quite obvious in this case I used, and my question is, what's your advice to founders right now who need to raise money right now?

Because they don't have enough bandwidth to survive this, you know, four, five months wherever it takes to get over this pandemic. What's your advice to those people? What you did do right now?

Yeah,
I mean,

don't leave any stone unturned don't be don't be dissuaded by rejection there's going to be a lot of it if you think it's,

you know,

kick walking and to be able to raise money with the first people you talk to you got it completely wrong it takes just,

you know,
a lot of the people giving up too soon because of things like this, because they're hearing,
or they're seeing they're running into a couple problems five months ago.

Five years ago. It was just as hard, like, you have to go and talk to, you know, fifty a hundred plus people, whether they are individual investors, institutional investors or whatever investors before you really gonna get any type of, like, momentum there.

And you're gonna then they'll actually start raising capital. So I think it's just a matter of, like, showing some wherewithal and continue pushing.

Not giving up because you think the cards are stacked against you more than they were cause. They really weren't stacked against it just as much before. Yeah. dc's have pulled back a lot.

A lot of them stop funding. A lot of them committed to funding, but then did not actually fund. That's that's why we've seen an increase in application. That's why we've seen a lot of people who we spoke to for.

We start to six months ago or eighteen months ago or thirty six months ago, came back up out of the woodwork because.

You know, they were constantly distracted by, like, a check day of the, the, the idea of a check dangling in front of them. That would come from venture, come from angel networks or whatever. It may be. That were that weren't from the cloud.

And then as soon as they receive that check, hey, you know, dangling in front of them went away.

Crowdfunding started looking more appealing to them and they started to come back and then right.

You know, we benefited from that from now, we have a, you know, a a very big pipeline, and a very strong list of founders oddly enough. It's creating competition.

You know, not what the account is really see that, but with us it is, because we're like, okay, we have seven of the same companies we're gonna go with the one that has the most milestones achieve.

And so, the other, five or six, I may not make it anymore because others have come into the mix. So it's about being competitive to making sure that. And considering that compet comp, that competitiveness of this game.

A lot of people don't think like the greatest thing. Since sliced bread,
they're not and second,
the second thing,

I just don't understand,
they're not,
they do understand,
there's not thinking about basic business strategy,

like valuation cap when you look at seven of the same companies are all equal and one of them has a twenty million dollar cap and the other.

Six have a ten million dollar tap. Well, I'm gonna eliminate the twenty million cap company, and look at the other six that have ten million cap, because competitively price themselves stuff like that has to be considered.

And you really need to consider all the layers, you know, better position yourself.
In the current market, and in all markets, it doesn't matter there robust or not right that's career advice.

And before I come to the last wrap up question, I want to ask you how do you actually have a company in terms of you get a number a huge number of applications? What are the major things that you look instantly?

So, whereas the major factors that you look at, and for example, if it's there, you keep looking at the company. If it's not there, you're just letting the company go.

Yeah,

there was the time when I reviewed every application that came in,

and that's since since gone but I'm still involved in that because what we did was,

we,

and I'm trying to get to,

like,

how we scale is why we're able to look at,

you know,

seventy seventy five hundred and ten thousand applications a year.

That's a lot. And we are, because we've product ties that process and automated it and there's a huge human element to it. Obviously still, we're not having, like, a computer read.

These applications are read these pitch decks. People are so that's really the first.

Human touches really one of the most important touches because we're doing a topical review. You send a pitch deck and some basic information, you know.

Whatever links to something that's important and a video maybe. And then you got your pitch deck. We're looking for.

Quality right out of the read out of the box don't provide pitch decks that are.

You know, in proper grammar, not format a well looks weird. Can't read it. You get that all the time. Those are easy rejection. We can see that. They're not able to execute. We can see that. They're not gonna be able to execute on the campaign either. Right.

Very quickly, so, if there's a lot of thought, and, you know, consideration put into the early communication that will and now we're not going to dwell on that. That's great. Okay. So this person, this company has a head on straight.

They like, they can get it like, they're being very professional about this. I'm not saying everything has to be great, but like, the being professional perfect now we're gonna look at.

We're gonna start reading into these milestones, whatever the chief, how many of these flags on the ground do they have some of those before? And then we will look at our database.

To decide, like, you know, what's the, what's this market look like, are the things they saying opportunity that they're going that they're going after that.

That, you know, is that viable that feasible the platform is something that, you know, we believe, okay, great now let's get on Outlook. Let's go back to the side we'll reach out to the person with some education materials. Just wanna make sure everyone's educated.

We'll have our business development team speak to them. First. The BD team will educate them, you know, verbally while they're also providing stuff and in writing as much as they can to make sure that they are going to be aware of everything they need to do for crowdfunding.

But they're also asking questions about the business starting to build that goes. Well, there's good record. We see something that positive about the business.

The founder is indicating that they are interested, still after, being educated to that point. Then it goes to actual like, you know, the next, like, our diligent team. That'll be whatever. Thirty, forty, five, sixty minute phone call.

One of the basics are asked depending on to, like, where the answers go more will be asked and then we'll normally do a follow up over email to ask her for the information proof of something that you claimed on a phone.

If that's looking good, we're hearing from you that you're fully educated that you are interested. We'll send that deal to investment committee is at this point, like, it's already been filtered down to get a hundred in one day. It's maybe even still down to, like, three.

That's about right like the number percentage wise.

And then those three will go to the investment committee with the write up about the company about the market about their,

the whole,
the whole story and then myself,
and a couple other people will right off on it like yes or no,
we ask questions we get reports back from the from the analyst diligent people that tells what's going on.

You know, we read the report first, I guess, and then we ask those questions and then have, like, a discussion debate discussion about it and then yes. Or no, that point in the company. Yes they move forward. Now. We tell them why.

And a lot of times, it's just because they're just missing something that's fundamental. Or they're missing something that, you know, we think we'll actually we've experienced does not bode well in the crowd campaign. Yeah. Yeah. It's probably one of the biggest reasons.

Well, once you go back and listen, hey, you know, you're you got it, but we just know from my experience that this is not gonna have a very like, successful. Right?

And we want to tell you what,
and if you're okay with that,
if you think you can get around that some,
like,
compliant professional way or something that you can really talk yourself out of it you know,

just get people to understand why that is what you're up to, then,
maybe it will be more successful than we think,
and we just want to make sure you don't come in here and like, think it's gonna be a five hundred thousand dollar raise,

raise a hundred fifty are bad.

So that can, you know, turn people off and we see that a lot too. Those companies will go and they go to places where they can just get to keep the capital and do it on their own man up racing seventy five one hundred. K. that's great.

Not that we want to we're trying to get companies in here that are gonna.

Really impressed the audience really impressed those investors get a lot of money in the door to we have our economics offering them. Right right. That's a pretty impressive and Pre complicated due diligence process, but thanks. Thanks for walking us through this.

I think that's a really valuable insight and we're moving on to the last wrap up question. It's a call to action to the listeners. So, what's that one thing that you want the listener to do? As soon as this episode is over.

You know, if it's not a tool in your tool kit, you never considered it you know, it's time to start doing that. I would looking to crowd investing crowdfunding equity.

It's a lot of different names work, but sign up for a newsletter on.

Republic or start interesting investor, we've under get involved and kind of see what that community is all about how they present themselves start to read.

You know, some of the educational material that you can find on, on republic dot CIO, apply if you want to, for the education materials will be sent to you, there'll be feedback you'll get, you know, a a decent chance.

You'll get to at least kind of a business development, early stage diligence part of it. You'll get more information find out what, you know, it's gonna kinda what's gonna take the to have to get to a live campaign was gonna take to have a successful campaign.

There's something missing or you're not ready, you're not helpful, but at least, you know, like these companies that came back to us, you know, over covet who we talked to two years ago, the new and the back pocket and now they're actually acting on it.

So you want to have that same ability and to be acting on it in a month and maybe acting on it in a year but you still want to have that knowledge able to act on it. That's why I wanna like it is not twenty two. Okay.

You're not aware of that, even if you already don't like, you haven't looked into it or talk to someone at one of these places or a counter who's ran a campaign do that is pretty simple. It's all finger tips stuff.

You know, how many newsletters do you already get on a daily basis? Adding one more. That can be a big deal. We should see like, what the communications are like, what the companies are like.

And then go from there, right? That's a great call to action. I'll definitely leave link to a republic website in the descriptions for this episode. So if you're curious, definitely take a look and we'll wrap it up here. Thanks a lot Chuck for coming up.

And for sharing your experience, I think that was really insightful episodes about the crowd finding really, really a lot of information on that topic things for that. Thank you had a great time then we'll, we'll talk soon. Okay, absolutely.